You can reach a wider audience with digital marketing than...
Author: Dr. Vijay
First question is perhaps WHY it is important. Particularly for SMEs who thinks that the “old way” is the best way. i.e. “Yum-Cha”, lunch meetings, entertainments, billboards, etc.
Well, how about if we tell you that you can reach wider, and more focused audience with digital marketing than you ever could with traditional way, would you still be hesitant? If you are, then, how about if we tell you that you can get all those new clients by spending a lot less marketing money? I hope that peeked you interest at the very least.
Did I also mentioned that you will have greater levels of control over budget and strategy because you’ll be able to monitor progress on a regular basis, in-fact, 24-7 if you want to, as Google and the Internet never sleeps.
Digital marketing has a number of significant advantages. Let’s take a look at four of them right now.
You have no influence over who sees you’re commercial whether you put it on TV, in a magazine, or on a billboard.
Of course, some demographics can be measured, such as the magazine’s average readership or the population of a specific community, but it’s still mostly a guessing game.
Digital marketing, on the other hand, enables you to target a highly specific audience and deliver customized, high-converting marketing messages to that audience.
For example, you might use social media’s targeting features to present social media advertising to a specific demographic based on variables like age, gender, place, interests, networks, or behaviors. You may also use PPC or SEO tactics to target users who have shown interest in your product or service, or who have searched for unique keywords related to your industry.
Finally, digital marketing allows you to do the requisite research to define your buyer profile, as well as fine-tune your marketing plan over time to ensure you’re targeting the most likely to buy prospects.
Best of all, digital marketing allows you to target unique subsets of your target audience. This is particularly useful if you sell several goods or services to various buyer personas.
Digital marketing helps you to track campaigns on a regular basis and reduce the amount of money you spend on a channel that isn’t delivering a high return on investment. Traditional types of advertisement, on the other hand, cannot be said in the same way. It doesn’t matter how good your billboard performs; whether or not it converts is meaningless. You will have full control of where you invest your money through digital marketing. Instead of spending money on PPC campaigns, you might invest in design tools to build high-converting Instagram content. A digital marketing strategy helps you to pivot on the fly, meaning you’re never spending money on unsuccessful platforms.
If you work for a small business with a restricted budget, for example, you might consider investing in social media, blogging, or SEO – three tactics that can provide a high return on investment even with a low budget.
You may, for example, recognize a few long-tail keywords related to your product or service and create high-quality content to help you rank for those keywords in search engines.
Instead of focusing on which brand is the most common, search engines prefer content that resonates with the target audience.
Digital marketing will provide you with a full, end-to-end view of all the metrics that matter to your company, such as impressions, shares, views, clicks, and time on page. This is one of the most significant advantages of digital marketing. Traditional advertising has a number of limitations, the most significant of which is its lack of measurability.
Digital marketing, unlike most offline marketing efforts, allows advertisers to see accurate results in real time.
If you’ve ever placed an ad in a newspaper, you know how difficult it is to determine how many people actually turned to that page and read your ad. There’s no way to know for sure whether or not that ad resulted in any sales.
Digital marketing, on the other hand, helps you to monitor the ROI on almost every part of your marketing activities.
Traditional marketing can take the form of print advertising, phone calls, or physical marketing, but digital marketing may take place electronically and online.
This means that brands have a lot of options for reaching consumers, such as email, video, social media, and search engines