Digital marketing is an umbrella term encompassing these few things (not exhaustive)
When done in proper combination and sequence, this can be your organisation’s greatest asset. Imagine spending 50K ringgit on digital ads and gaining 1,000,000 Ringgit worth of new sales from new clients. This is not atypical in the digital marketing world. In fact, ROI in the thousands is often expected than not.
Just 20 years ago, this kind of numbers wouldn’t be possible without millions pumped into TV ads, but digital marketing has enabled newbie on a tight budget to compete with some of the world’s largest and most established brands and (sometimes) win.
This trend is not likely to go away anytime soon; hence, if your company is still not on any digital marketing initiatives, your days will be numbered.
We are not going to sugarcoat things and say that this is easily done – it’s not! However, it’s easy to get started and you can start relatively inexpensively with proper guidance from the pros.